the challenge with andréanne’s branding was to connect her field of work, that is very formal and technical and her personality, which is very authentic.
the mountain goat was the starting point and it represents resilience, wisdom, curiousity and confidence.
the serif font is the link between the two worlds, as it is an elegant oldfashion style that the industry is used to at the moment.
the mountains are also present in the logo, representing the difficult terrain Andréanne will help her clients navigate and placing the goat on top of the mountain symbolizes their achievementstogether.
